log in Sign up

PRESS RELEASE: Adora Thinks Outside The Box In An Aisle Of Pink Toys

 

Adora Introduces More Gender Neutral Toys!

ADORA THINKS OUTSIDE THE BOX IN AN AISLE OF PINK TOYS

Adora continues to expand their gender neutral accessories to encourage play for girls AND boys.

 

Laguna Hills, CA (February 11th, 2019) Adora extends their successful gender neutral toy accessories in their 2019 collection while continuing to build a community and environment where girls AND boys can have carefree fun.

 

In an age where girls can play with planes, trains and dinosaurs, why shouldn’t boys play with dolls and change diapers? When it comes to playtime, offering a choice is vital in creating secure, happy and well-rounded little ones. Removing gender bias and giving boys or girls options rather than pink, purples and pastels give them the ability to engage in imaginative pretend play without gender bias and social boundaries.

 

The popular Zig Zag pattern in cool mint, white and gray is trendy, cute and appeals to both mommies and daddies alike. In addition to adding more toys in this color palette, Adora also introduces new Happy Clouds print in white and gray that is just oh-so-cute! These must-have accessories and sets give ALL little ones a chance to engage in nurturing, pretend play.

 

New Gender Neutral Accessories Includes:

 

Zig Zag High Chair - $24.99 – Ages 3 and up

Time to eat! Perfect for breakfast, lunch, dinner, snacks and every meal in between – Adora’s Zig Zag High Chair is made to fit most dolls, stuffed animals and plush up to 16 inches. It features an attractive gender-neutral zig zag design in cool mint, white and gray and has a security belt to keep your baby dolls safe and sound. Made with high quality materials and fabrics, this lightweight high chair makes food time fun and easy!

 

Zig Zag Deluxe Pack N Play - $36.99 – Ages 3 and up

The ultimate PlayDate Accessory for all your favorite dolls, everyone needs Adora’s Zig Zag Deluxe Pack N Play! This 7-piece set can fit most baby dolls, stuffed animals and plush up to 20” in length and comes with a playpen/crib, changing table, mobile with 3 clouds and even a storage bag! Easy to assemble and fold up for storage, this Pack N Play is perfect to take on-the-go! Convert the playpen or crib to a diaper changing station by strapping the changing table on all four corners and there are even 2 side pockets to store baby essentials! It features an attractive gender-neutral zig zag design in cool mint, white and gray which encourages little mommies AND daddies to engage in fun pretend play.

 

Happy Clouds Car Seat Carrier - Ages 2 and up

Adora’s Happy Clouds Car Seat Carrier is a must-have accessory for “little parents” on the go! Can easily fit most dolls, stuffed animals and plush dolls up to 20” in length. It also features a happy cloud print in white and gray. Removable seat cover is 100% Machine Washable and even has safety straps so your little one’s toy is snug, safe and ready for an adventure!

 

Happy Clouds Diaper Bag - Ages 3 and up

What's that one thing you can't leave the house without? Your diaper bag of course! Adora's Happy Clouds Diaper Bag is a must-have accessory for all little parents in training! This baby doll accessory features a happy cloud print in white and gray and comes with a diaper bag with strap, changing mat and 2 traditional diapers!

 

Happy Clouds Small Umbrella Stroller - Ages 3 and up

Beautifully crafted, Happy Clouds Small Umbrella Stroller is made to fit the 13" PlayTime™ and BathTime™ Babies but can fit most dolls, stuffed animals and plush dolls up to 18" in length. It features a happy cloud print in white and gray and has an Adora printed belt to keep your baby dolls safe and sound. Made with high quality materials, this lightweight doll stroller makes it easy to tote around all your little one’s favorite Adora dolls and toys. It even comes assembled and folds up for easy storage!

 

Adoption Baby Essentials Set – Sweet Star - $39.99 – Ages 3 and up

Put your mind at ease and have everything you need, with Adora’s Adoption Baby Essentials – Sweet Star set. This 8-Piece Essentials Gift Set comes with everything your little one needs to be able to take care of their baby dolls and would even be the perfect “take me home” essentials set for an Adoption Baby. This gift set comes with a soft, blue bassinet, a onesie with blue starry print, matching starry cap, disposable diaper, white blanket with blue trim, white bib with an embroidered star design, white bunny doll with blue satin bow and even a magic disappearing milk bottle! The best part? Almost all accessories are 100% Machine Washable except for the bottle and diaper. These accessories enhance little one’s motor skills and help engage in nurturing pretend play.

 

ABOUT ADORA

Adora is a division of Charisma Brands, LLC. They believe toys should inspire adventures and spark imaginations. For over 20 years they’ve been inspiring young minds with award-winning dolls and accessories that kids love and moms approve. All Adora products are thoughtfully crafted to give parents peace of mind – they’re playful, creative, durable and most of all, they're Made for Play! They pride themselves on being BETTER. Not only are their toys ADORAble - they`ve got The Adora Difference. Adora’s Award Winning dolls and toys are Safety Tested, Hypoallergenic, Non-Toxic, BPA Free, Made with Love and some are even Machine Washable! Available at specialty toy retailers, Amazon.com and on their website at www.AdoraPlay.com

 

# # #

 

Want to experience our amazing gender neutral toys? Contact for more info & images. Limited samples are available for relevant stories.

For all Adora media inquiries, please contact: 

Saya Hazel
Associate Marketing Manager
shazel@adoraplay.com
(949) 587 - 9400 ext.713


Leave a comment

Comments will be approved before showing up.

Get 10% Off Your First Order